Marie Fe and Jake SnowPhoto courtesy of Marie Fe and Jake Snow

Marie Fe and Jake Snow

Instagram: @mariefeandjakesnow

Number of Followers: 303 K

YouTube Channel

When did you realize that you could turn your travels together into a business?

We never had any intentions of using our Instagram as a business at the start. A genuine love for travel and a passion for creating beautiful content for friends and family was our only drive. We loved the fact that we could share our story with anybody who was willing to listen and potentially inspire people to get out there and learn about the world. We made a conscious decision towards the end of 2017 to focus on how we could turn something that we were passionate about into something that we could make a living out of.

This decision didn’t come to mind until we started to see real potential. At around 30,000 followers we could see that people were starting to become really interested in our story and our audience was growing rapidly every day. We thought that if we concentrated on being more consistent and provided more value to our followers then we could build something special.

What’s your unique aesthetic style on Instagram? How do you achieve it?

The origins of our photography style and how we achieved it is actually a funny story. In the early days we used to edit our photos together and we both had different opinions as to what we liked and didn’t like. Marie liked brighter/sharper/more colorful photos while I liked softer/warmer/earthier photos. These differences in style would cause tension a lot of the time. So, we decided to sit down together and create a style/aesthetic that we were both happy with. Together we customized a range of presets that we would apply to our photos to get a consistent style that we both liked.

In terms of the style/aesthetic of the whole page including our story and what we are about, we have always made sure that we stayed true to ourselves. Staying genuine, authentic and real in an online world of fakeness and dishonesty is of utmost importance to us. We only support products and causes we truly believe in regardless of the payout at the end. Money has never been an influencing factor for us and that’s what we believe makes us unique.

Whats been your favorite place to travel to and why?

If we had to choose one place it would have to be Indonesia. That’s such a hard question and we could list many places but the reason we choose Indonesia is because of its diversity! You’ve got Bali for great food (especially for us plant-based eaters), chill vibes and a really creative community of digital nomads. But you’ve also got the Gili Islands with white sand beaches and great diving, the Komodo Islands for unreal landscapes and incredible marine life. Indonesia is a photographer’s paradise and that’s why we love it. Close runners up are the Philippines, Mexico and Sri Lanka

Most likely point of contention on a trip?

Now that our hobby has become our business we have noticed that the stress levels and of course the tension have increased. There is now a lot more pressure riding on our decisions and if we disagree on anything it is mostly to do with how we both handle things differently. The things we love about each other the most are also sometimes the things that frustrate us the most. Most often these disagreements are minor and are dealt with quite quickly. One of the realities of travelling full-time together is that you are in each other’s pockets 24/7, this means that at some point there is going to be confrontation. For example; confrontation will usually erupt when either of us has lost something (while blaming the other), when either of us likes a photo that the other doesn’t like (usually because of the way either of us looks in the photo), when one of us is hungry and the other isn’t.

What’s something that people would be surprised to find out about being an Instagram travel couple?

I think the biggest myth and biggest surprise people have when they meet us is how much work is actually involved in what we do. For at least 16 months we were working 12 hours a day creating content, learning new skills, writing blogs, replying to messages and much more with no monetary gain whatsoever. Now that we’ve made it to a point that we can actually travel full-time and sustain it through our earnings, the workload has increased even more. Of course, we wouldn’t rather be doing anything else — creating art and inspiring people is one of our life’s greatest passions. But this Instagram game really is a full-time job and if you are to have any success with it, you definitely need to treat it that way. On any given day we are up at sunrise for a photoshoot, followed by anywhere between eight to ten hours of laptop/phone time replying to emails/messages/comments, editing content and writing articles. In between all that we try to find time to create more content whenever we can while vlogging the whole day through our Instagram stories. On top of all this is the pressure and expectation to impress and deliver day in day out while keeping a healthy relationship. Being an Instagram Travel Couple is definitely not a walk in the park and as Instagram is basically a highlight reel it’s no wonder this is the biggest surprise for people to find out.

Once Upon a JourneyPhoto courtesy of Once Upon a Journey

Roxanne Weijer and Maartje Hensen

Instagram: @onceuponajrny

Number of Followers: 33K

Blog

When did you realize that you could turn your travels together into a business?

Maartje: Okay, this is not a “we” story, because we definitely did not find out at the same time! I already did some blogging when I studied abroad and found more people than just family and friends were interested in reading about it. So, when we decided to go on a world trip, I knew I wanted to write about it and see where it took me — and maybe even us!

Roxanne: I, on the other hand, had no interest in blogging or Instagramming at all. I’d done a backpacking trip before and I didn’t even bring a phone. I decided to let Maartje do her thing and I got slightly interested in the Instagram-thing. After just a couple of months travelling and only two months after semi-serious Instagramming, Hostelworld approached us to collaborate on an article and also asked us to write an article for them — paid. My mind was blown: we hadn’t done anything really serious blog-wise and suddenly we get paid to write something? Let’s do more of this!

What’s your unique aesthetic style on Instagram? How do you achieve it?

We call it a happy fairytale-theme. Our pictures are bright, colorful, happy and dreamy. We’re showcasing the beauty of travelling as a girl couple — as to many, the world seems like a scary place. Instead of telling scary stories like the news does, we’re sharing our own experiences, and creating our own fairy tale of travelling happily ever after!

What’s been your favorite place to travel to and why?

Whenever we say “we love Thailand!” many people sigh and say “of course you do.” But our reason(s) for loving Thailand comes as a surprise to most of them. It’s not the party-scene, nor famous places like Phuket, Koh Phi Phi or Pattaya.

Firstly, it’s the country where we got engaged! During the magical lantern festival in Chiang Mai I asked Roxanne to marry me… or well, that was the plan (more about my ‘failed’ proposal.)

Secondly, we love exploring the undiscovered parts of Thailand. Did you know there’s a red lotus lake in the northeast part of the country? It’s literally a pink lake! We went there for Valentine’s and we were nearly the only ones there, so special.

Most likely point of contention on a trip?

Maartje: I pick fights when I’m hangry — which happens surprisingly often — you’d think we’d be able to manage it after 1.5 years of travelling. When hangry, I get irritated by every little thing.

Roxanne: I get stressed whenever we’re travelling elsewhere within a certain time frame (think: checking out and taking any form of transportation), and then I start arguing that Maartje’s being too slow and unhelpful.

Luckily we both know it’s the stress/hunger speaking so after that’s resolved we can apologize for being awful to the other person!

What’s something that people would be surprised to find out about being Instagram travel couple?

It comes as a surprise to many people that we take all our photos ourselves (big shoutout to our tripod Steve). Also, many people think it’s easier to do an Instagram together. And it’s definitely great to be able to split the work. Maartje does the editing, Rox does most of the commenting/replying to DMs/posting with the right hashtags. However, it can also be difficult when you’re two people with different opinions!

The Merried LifePhoto courtesy of The Merried Life

Doranne Loke and Charles Tan

Instagram: @themerriedlife

Number of Followers: 25 K

When did you realize that you could turn your travels together into a business?

We actually started traveling together close to four years ago, when we first knew each other. I am a travel addict and Charles works in aviation so it happened naturally for us. We weren’t taking great pictures at first and I felt like we are going to all these amazing places but not doing them justice. When we got married, we decided to embark on our little project @themerriedlife. That’s when we bought a proper camera and each took up our roles. Charles does the shooting, I do the editing and we both manage our Instagram account. We started to get requests to collaborate at 10 K followers on Instagram, mostly on a product/service exchange basis. We found it cool that we got approached by a photographer in Paris to shoot us as a couple model (outfit, hair and make-up all included) but unfortunately, it didn’t happen as he had a destination wedding shoot in Bali when we were traveling to Paris. As we got closer to 20 K followers, we did paid product shoots, sponsored hotel stays and recently had an offer for a fully sponsored trip.

What’s your unique aesthetic style on Instagram? How do you achieve it?

@themerriedlife is our story of chasing beautiful moments and we encapsulate this with a mix of dreamy, happy and vibrant images on our feed. We always take our pictures in the day or during the golden hour to capture the lighting, which is important to bring out the colors in the images. For dreamy shots, we have to be up really early or pray for a cloudy day, where the lighting is not too strong. I plan my outfit according to the backdrop we are taking as well – for example, I have a lot of dark-colored clothing but I only wear them if we have a brightly colored background. If we have a neutral background, I might wear a vivid colored dress to add a pop of color and keep it fun. It’s important that our aesthetic style is a natural fit for our lifestyle and as we do enjoy the finer things in life, you will notice subtle hints of luxury in our shots too.

What’s been your favorite place to travel to and why?

Iceland! We could be biased as we went there right after we took our wedding vows in Bali… so we might have been living in a bubble then. Jokes aside, we were really blown away by the dramatic landscape. Standing in front of the massive glaciers and never-ending lava fields brought us to a completely different world. Nothing like what we had even seen in our lives. Plus, we went in October and both saw the Northern Lights dancing for the first time. The whole experience of hiding in our car from the icy cold wind, in black pitch darkness, with only one other car next to us waiting eagerly for the spectacular show, and finally when the Northern Lights appeared… it was the most beautiful scene we have ever seen in our entire lives! Call us anti-social but we also loved that we got to spend so much time by ourselves — we hardly saw more than a few other cars at any given point while on the road. Sure, we saw fellow travelers at the waterfalls and the blue lagoon was just inundated with people, but most of our journey was spending quality time with each other without much human distraction.

Most likely point of contention on a trip?

That usually happens not on the trip, but before the trip for us. The thing we debate the most about is our destination, for example Charles wasn’t a fan of Turkey (in particular, Istanbul) as he had the misconception that it was unsafe. I guess it’s how the media portrays it to be. It doesn’t help that he had a colleague who were mugged in Istanbul and he gets curfew hour warnings when he is there for work trips. When I suggested going to Turkey this year, he wasn’t keen at all. He did come sround to it eventually… but kept lamenting non-stop about how we should get out of Turkey as soon as we can. A couple of days into the trip, he fell in love with the country and didn’t want to leave. He even convinced his family to go there a few months after we did! Now I just need to convince him to go to Dubai [laughs]. He thinks it’s just another man-made city.

What’s something that people would be surprised to find out about being Instagram travel couple?

People always think we are traveling all the time, but that’s hardly the case! I even get some old friends asking if I have left my job to travel the world! The truth is, we usually do two longer trips a year and the rest of the travels are extended weekend trips. Granted, we get to travel more as Charles flies for a commercial airline, so we do squeeze in weekend trips to Europe or New Zealand every now and then. I am not sure if people naturally assume a trip to New Zealand must be a long trip for us, as we are based in Singapore and that’s easily ten hours on a direct flight, but we have done 48 hours in Wellington before! Most people also don’t know I have a full-time job in finance. It’s really all about planning around weekends, maximizing my annual leave as well as being able to head straight to work after an long overnight flight.

What We WorePhoto Courtesy of What We Wore

Karuna Israni and Alistair D’Cruz

Instagram: @Whatweworeblog

Number of Followers: 14 K

Blog

When did you realize that you could turn your travels together into a business?

To be completely transparent, traveling and travel blogging by itself is less our business as much as it is our passion. Our blog is both passion project and business, but the business side of it has a lot more to do with fashion and general lifestyle and we’re lucky enough to be able to afford the luxury of travel because of that. That being said, would we like to turn travel blogging into our business as well. Of course. It’s just a matter of time.

What’s your unique aesthetic style on Instagram? How do you achieve it?

I think we would describe our Instagram aesthetic as warm-toned, mood and erring on the edge of vintage. Our aesthetic and editing process is a constant work-in-progress that evolves and changes every few weeks or months. We like to create mood boards to get a sense for what our ideal feed looks like, and from there we edit on Lightroom to achieve similar visuals with the photos that we shoot. I think what makes our aesthetic ‘unique’ when it comes to travel photography, is that we maintain the moodiness of our photos regardless of where we are, so our audience knows they’re experiencing the destination through our lens.

What’s been your favorite place to travel to and why?

Our favorite trip together so far has been Tulum. Living in the heart of bustling Toronto is something we wouldn’t trade for the world, but Tulum was something else. Not only was it visually breathtaking but because it’s more remote than most places we’ve been, the network wasn’t the best and that it allowed us to disconnect completely from the outside world. It gave us the opportunity to connect with one another after a busy few months at work, and completely revel in the beauty of Tulum’s beaches. Being digitally disconnected reignited the creative spark in us to create for the sake of creative expression, not for the sake of social sharing.

Most likely point of contention on a trip?

Easy! Although the pictures appear seamlessly on Instagram, capturing those moments while away can be quite stressful, especially when you factor in the time crunch of trying to enjoy your surroundings, shooting amongst crowds of fellow tourists, and trying not to interrupt other vacationers. In the moment, tempers can get in the way and sometimes we exchange words, but it doesn’t take long before we realize the insignificance of the argument and the tension dissipates.

What’s something that people would be surprised to find out about being an Instagram travel couple?

It’s not as glamorous as it’s made out to be. We have day jobs, and whatever travelling we do is accommodated within the little annual leave that we’re allowed, and that’s on top of making time to visit our families in Dubai (we rarely blog while we’re in Dubai, it’s home and where we go to disconnect). Also, travel blogging can sometimes take the fun out of travelling. There’s a very delicate balance to be maintained between enjoying your time abroad and fulfilling your blogging responsibilities. Coming back to our point of contention on a trip, we frequently have to remind ourselves to zoom out and look at the big picture instead of getting lost in the trivialities of “getting the shot.” In the end, blogging is our way of sharing our life with our audience, kind of like a shared diary, and if we’re not having fun then what’s the point?

“>

Travel is one of Instagram’s most popular verticals for a reason. From the comfort of your phone you can explore some of the most beautiful places on the planet and daydream about your next vacation. A comment frequently seen on the platform is something along the lines of “I wish I could travel for a living” or “I would love to quit my job and see the world.” While that’s just a fantasy for many, a few couples on Instagram have actually taken the plunge and done just that — made traveling their life and simultaneously their online social identity. I spoke to four popular Instagram couples about how they committed to living remotely and how they went from taking photos for fun to getting paid for content. Interestingly some of the couples I interviewed look like they are permanently living out of a suitcase but actually have day jobs. Like in so many instances things may not always be what they seem on Instagram.

Marie Fe and Jake SnowPhoto courtesy of Marie Fe and Jake Snow

Marie Fe and Jake Snow

Instagram: @mariefeandjakesnow

Number of Followers: 303 K

YouTube Channel

When did you realize that you could turn your travels together into a business?

We never had any intentions of using our Instagram as a business at the start. A genuine love for travel and a passion for creating beautiful content for friends and family was our only drive. We loved the fact that we could share our story with anybody who was willing to listen and potentially inspire people to get out there and learn about the world. We made a conscious decision towards the end of 2017 to focus on how we could turn something that we were passionate about into something that we could make a living out of.

This decision didn’t come to mind until we started to see real potential. At around 30,000 followers we could see that people were starting to become really interested in our story and our audience was growing rapidly every day. We thought that if we concentrated on being more consistent and provided more value to our followers then we could build something special.

What’s your unique aesthetic style on Instagram? How do you achieve it?

The origins of our photography style and how we achieved it is actually a funny story. In the early days we used to edit our photos together and we both had different opinions as to what we liked and didn’t like. Marie liked brighter/sharper/more colorful photos while I liked softer/warmer/earthier photos. These differences in style would cause tension a lot of the time. So, we decided to sit down together and create a style/aesthetic that we were both happy with. Together we customized a range of presets that we would apply to our photos to get a consistent style that we both liked.

In terms of the style/aesthetic of the whole page including our story and what we are about, we have always made sure that we stayed true to ourselves. Staying genuine, authentic and real in an online world of fakeness and dishonesty is of utmost importance to us. We only support products and causes we truly believe in regardless of the payout at the end. Money has never been an influencing factor for us and that’s what we believe makes us unique.

Whats been your favorite place to travel to and why?

If we had to choose one place it would have to be Indonesia. That’s such a hard question and we could list many places but the reason we choose Indonesia is because of its diversity! You’ve got Bali for great food (especially for us plant-based eaters), chill vibes and a really creative community of digital nomads. But you’ve also got the Gili Islands with white sand beaches and great diving, the Komodo Islands for unreal landscapes and incredible marine life. Indonesia is a photographer’s paradise and that’s why we love it. Close runners up are the Philippines, Mexico and Sri Lanka

Most likely point of contention on a trip?

Now that our hobby has become our business we have noticed that the stress levels and of course the tension have increased. There is now a lot more pressure riding on our decisions and if we disagree on anything it is mostly to do with how we both handle things differently. The things we love about each other the most are also sometimes the things that frustrate us the most. Most often these disagreements are minor and are dealt with quite quickly. One of the realities of travelling full-time together is that you are in each other’s pockets 24/7, this means that at some point there is going to be confrontation. For example; confrontation will usually erupt when either of us has lost something (while blaming the other), when either of us likes a photo that the other doesn’t like (usually because of the way either of us looks in the photo), when one of us is hungry and the other isn’t.

What’s something that people would be surprised to find out about being an Instagram travel couple?

I think the biggest myth and biggest surprise people have when they meet us is how much work is actually involved in what we do. For at least 16 months we were working 12 hours a day creating content, learning new skills, writing blogs, replying to messages and much more with no monetary gain whatsoever. Now that we’ve made it to a point that we can actually travel full-time and sustain it through our earnings, the workload has increased even more. Of course, we wouldn’t rather be doing anything else — creating art and inspiring people is one of our life’s greatest passions. But this Instagram game really is a full-time job and if you are to have any success with it, you definitely need to treat it that way. On any given day we are up at sunrise for a photoshoot, followed by anywhere between eight to ten hours of laptop/phone time replying to emails/messages/comments, editing content and writing articles. In between all that we try to find time to create more content whenever we can while vlogging the whole day through our Instagram stories. On top of all this is the pressure and expectation to impress and deliver day in day out while keeping a healthy relationship. Being an Instagram Travel Couple is definitely not a walk in the park and as Instagram is basically a highlight reel it’s no wonder this is the biggest surprise for people to find out.

Once Upon a JourneyPhoto courtesy of Once Upon a Journey

Roxanne Weijer and Maartje Hensen

Instagram: @onceuponajrny

Number of Followers: 33K

Blog

When did you realize that you could turn your travels together into a business?

Maartje: Okay, this is not a “we” story, because we definitely did not find out at the same time! I already did some blogging when I studied abroad and found more people than just family and friends were interested in reading about it. So, when we decided to go on a world trip, I knew I wanted to write about it and see where it took me — and maybe even us!

Roxanne: I, on the other hand, had no interest in blogging or Instagramming at all. I’d done a backpacking trip before and I didn’t even bring a phone. I decided to let Maartje do her thing and I got slightly interested in the Instagram-thing. After just a couple of months travelling and only two months after semi-serious Instagramming, Hostelworld approached us to collaborate on an article and also asked us to write an article for them — paid. My mind was blown: we hadn’t done anything really serious blog-wise and suddenly we get paid to write something? Let’s do more of this!

What’s your unique aesthetic style on Instagram? How do you achieve it?

We call it a happy fairytale-theme. Our pictures are bright, colorful, happy and dreamy. We’re showcasing the beauty of travelling as a girl couple — as to many, the world seems like a scary place. Instead of telling scary stories like the news does, we’re sharing our own experiences, and creating our own fairy tale of travelling happily ever after!

What’s been your favorite place to travel to and why?

Whenever we say “we love Thailand!” many people sigh and say “of course you do.” But our reason(s) for loving Thailand comes as a surprise to most of them. It’s not the party-scene, nor famous places like Phuket, Koh Phi Phi or Pattaya.

Firstly, it’s the country where we got engaged! During the magical lantern festival in Chiang Mai I asked Roxanne to marry me… or well, that was the plan (more about my ‘failed’ proposal.)

Secondly, we love exploring the undiscovered parts of Thailand. Did you know there’s a red lotus lake in the northeast part of the country? It’s literally a pink lake! We went there for Valentine’s and we were nearly the only ones there, so special.

Most likely point of contention on a trip?

Maartje: I pick fights when I’m hangry — which happens surprisingly often — you’d think we’d be able to manage it after 1.5 years of travelling. When hangry, I get irritated by every little thing.

Roxanne: I get stressed whenever we’re travelling elsewhere within a certain time frame (think: checking out and taking any form of transportation), and then I start arguing that Maartje’s being too slow and unhelpful.

Luckily we both know it’s the stress/hunger speaking so after that’s resolved we can apologize for being awful to the other person!

What’s something that people would be surprised to find out about being Instagram travel couple?

It comes as a surprise to many people that we take all our photos ourselves (big shoutout to our tripod Steve). Also, many people think it’s easier to do an Instagram together. And it’s definitely great to be able to split the work. Maartje does the editing, Rox does most of the commenting/replying to DMs/posting with the right hashtags. However, it can also be difficult when you’re two people with different opinions!

The Merried LifePhoto courtesy of The Merried Life

Doranne Loke and Charles Tan

Instagram: @themerriedlife

Number of Followers: 25 K

When did you realize that you could turn your travels together into a business?

We actually started traveling together close to four years ago, when we first knew each other. I am a travel addict and Charles works in aviation so it happened naturally for us. We weren’t taking great pictures at first and I felt like we are going to all these amazing places but not doing them justice. When we got married, we decided to embark on our little project @themerriedlife. That’s when we bought a proper camera and each took up our roles. Charles does the shooting, I do the editing and we both manage our Instagram account. We started to get requests to collaborate at 10 K followers on Instagram, mostly on a product/service exchange basis. We found it cool that we got approached by a photographer in Paris to shoot us as a couple model (outfit, hair and make-up all included) but unfortunately, it didn’t happen as he had a destination wedding shoot in Bali when we were traveling to Paris. As we got closer to 20 K followers, we did paid product shoots, sponsored hotel stays and recently had an offer for a fully sponsored trip.

What’s your unique aesthetic style on Instagram? How do you achieve it?

@themerriedlife is our story of chasing beautiful moments and we encapsulate this with a mix of dreamy, happy and vibrant images on our feed. We always take our pictures in the day or during the golden hour to capture the lighting, which is important to bring out the colors in the images. For dreamy shots, we have to be up really early or pray for a cloudy day, where the lighting is not too strong. I plan my outfit according to the backdrop we are taking as well – for example, I have a lot of dark-colored clothing but I only wear them if we have a brightly colored background. If we have a neutral background, I might wear a vivid colored dress to add a pop of color and keep it fun. It’s important that our aesthetic style is a natural fit for our lifestyle and as we do enjoy the finer things in life, you will notice subtle hints of luxury in our shots too.

What’s been your favorite place to travel to and why?

Iceland! We could be biased as we went there right after we took our wedding vows in Bali… so we might have been living in a bubble then. Jokes aside, we were really blown away by the dramatic landscape. Standing in front of the massive glaciers and never-ending lava fields brought us to a completely different world. Nothing like what we had even seen in our lives. Plus, we went in October and both saw the Northern Lights dancing for the first time. The whole experience of hiding in our car from the icy cold wind, in black pitch darkness, with only one other car next to us waiting eagerly for the spectacular show, and finally when the Northern Lights appeared… it was the most beautiful scene we have ever seen in our entire lives! Call us anti-social but we also loved that we got to spend so much time by ourselves — we hardly saw more than a few other cars at any given point while on the road. Sure, we saw fellow travelers at the waterfalls and the blue lagoon was just inundated with people, but most of our journey was spending quality time with each other without much human distraction.

Most likely point of contention on a trip?

That usually happens not on the trip, but before the trip for us. The thing we debate the most about is our destination, for example Charles wasn’t a fan of Turkey (in particular, Istanbul) as he had the misconception that it was unsafe. I guess it’s how the media portrays it to be. It doesn’t help that he had a colleague who were mugged in Istanbul and he gets curfew hour warnings when he is there for work trips. When I suggested going to Turkey this year, he wasn’t keen at all. He did come sround to it eventually… but kept lamenting non-stop about how we should get out of Turkey as soon as we can. A couple of days into the trip, he fell in love with the country and didn’t want to leave. He even convinced his family to go there a few months after we did! Now I just need to convince him to go to Dubai [laughs]. He thinks it’s just another man-made city.

What’s something that people would be surprised to find out about being Instagram travel couple?

People always think we are traveling all the time, but that’s hardly the case! I even get some old friends asking if I have left my job to travel the world! The truth is, we usually do two longer trips a year and the rest of the travels are extended weekend trips. Granted, we get to travel more as Charles flies for a commercial airline, so we do squeeze in weekend trips to Europe or New Zealand every now and then. I am not sure if people naturally assume a trip to New Zealand must be a long trip for us, as we are based in Singapore and that’s easily ten hours on a direct flight, but we have done 48 hours in Wellington before! Most people also don’t know I have a full-time job in finance. It’s really all about planning around weekends, maximizing my annual leave as well as being able to head straight to work after an long overnight flight.

What We WorePhoto Courtesy of What We Wore

Karuna Israni and Alistair D’Cruz

Instagram: @Whatweworeblog

Number of Followers: 14 K

Blog

When did you realize that you could turn your travels together into a business?

To be completely transparent, traveling and travel blogging by itself is less our business as much as it is our passion. Our blog is both passion project and business, but the business side of it has a lot more to do with fashion and general lifestyle and we’re lucky enough to be able to afford the luxury of travel because of that. That being said, would we like to turn travel blogging into our business as well. Of course. It’s just a matter of time.

What’s your unique aesthetic style on Instagram? How do you achieve it?

I think we would describe our Instagram aesthetic as warm-toned, mood and erring on the edge of vintage. Our aesthetic and editing process is a constant work-in-progress that evolves and changes every few weeks or months. We like to create mood boards to get a sense for what our ideal feed looks like, and from there we edit on Lightroom to achieve similar visuals with the photos that we shoot. I think what makes our aesthetic ‘unique’ when it comes to travel photography, is that we maintain the moodiness of our photos regardless of where we are, so our audience knows they’re experiencing the destination through our lens.

What’s been your favorite place to travel to and why?

Our favorite trip together so far has been Tulum. Living in the heart of bustling Toronto is something we wouldn’t trade for the world, but Tulum was something else. Not only was it visually breathtaking but because it’s more remote than most places we’ve been, the network wasn’t the best and that it allowed us to disconnect completely from the outside world. It gave us the opportunity to connect with one another after a busy few months at work, and completely revel in the beauty of Tulum’s beaches. Being digitally disconnected reignited the creative spark in us to create for the sake of creative expression, not for the sake of social sharing.

Most likely point of contention on a trip?

Easy! Although the pictures appear seamlessly on Instagram, capturing those moments while away can be quite stressful, especially when you factor in the time crunch of trying to enjoy your surroundings, shooting amongst crowds of fellow tourists, and trying not to interrupt other vacationers. In the moment, tempers can get in the way and sometimes we exchange words, but it doesn’t take long before we realize the insignificance of the argument and the tension dissipates.

What’s something that people would be surprised to find out about being an Instagram travel couple?

It’s not as glamorous as it’s made out to be. We have day jobs, and whatever travelling we do is accommodated within the little annual leave that we’re allowed, and that’s on top of making time to visit our families in Dubai (we rarely blog while we’re in Dubai, it’s home and where we go to disconnect). Also, travel blogging can sometimes take the fun out of travelling. There’s a very delicate balance to be maintained between enjoying your time abroad and fulfilling your blogging responsibilities. Coming back to our point of contention on a trip, we frequently have to remind ourselves to zoom out and look at the big picture instead of getting lost in the trivialities of “getting the shot.” In the end, blogging is our way of sharing our life with our audience, kind of like a shared diary, and if we’re not having fun then what’s the point?