How Google Can Help You Plan Holiday Travel Better

We all need breaks to recharge our senses and take off our mind away from the hustle-bustle of daily life. Planning a holiday is never easy—especially if you are taking a break from your work. As the holiday season approaches, most people have already started searching for tips and tricks to manage their time and money better. On top of everyone’s mind – How do I save money and book a holiday itinerary that meets my expectations without digging a hole in the pocket?

Well, if you are looking for a confident answer to all your inquiries around vacation, Google Flights and Hotel Search is your go-to option. There is something on B2B Commerce for all marketing technology readers here – The new tools in Google Flight and Hotel Search now show how prices changes based on the person’s intent to book, places searched, and popular alternatives to the holiday destinations.

Hitting the Spot with Location Data…

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Google is Visualizing Data with An Unprecedented Accuracy

In the latest blog, Richard Holden, Vice President, Product Management, Travel at Google, we found some very interesting tips and updates on how Google is using data visualization, location data, and content personalization to endorse best holiday destinations from around the globe. Planners can save money, plan their trip better and return with a smiling face.

This is what Google blog shared for Thanksgiving holidays based on the activities that are saved in Google Search and Maps.

Google Flights_Deals In Explore
Google Flights Deals In Explore, via Google

Google also added new tools to help trippers find great deals in the Explore Map in Google Flights. It offers Google users more flexibility around their itinerary, especially if your travel dates are fixed at the last hour.

Google News Lab and Google Polygraph form the core of Holiday planner engine room.

Richard mentions, “Google Flights searches through thousands of possible destinations, analyzes their historical flight prices and then highlights cities with good deals in green.”

If you are planning to stay in a hotel, Google’s Price Insights for Hotels could be very helpful, providing data visualization dashboard to show how room tariffs evolve over time matching your travel dates. You can see historical data, stacked in higher to lower, or vice-versa based on your selection of dates, destination, and star-ratings.

Planning in advance always helps, and Google’s new holiday tools are more than just data visualization providers. They could be your best ally to a pocket-friendly trip. Cheers!

Data is the New Oil…

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