'Travel influencer' reveals secret to her full-time vacations
Aleisha MacAulay might have the best job in the world, after turning her love of adventure and photography into a full-time career.
The glamorous blonde, who describes her age as “30-something,” quit her job in business development and content licensing to travel the world with the love of her life as a “travel influencer.”
She now works with brands and shares her pictures with her 44,000 followers on her Instagram account, @eat.shop.travel.
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MacAulay, who hails from Sydney, Australia, travels with her fiancé, Mark, who takes the pictures in which she models, and together they have visited everywhere from Iceland, Tanzania and Belize to Peru, Bonaire and Curacao.
“When I had the opportunity to quit my job and travel full time, I wanted to combine both passions to inspire others to see more of our beautiful world,” she says.
But while it seems like a cushy life, MacAulay says running a popular travel Instagram account is more work than it appears.
“You need to set aside time each day to work on proposals and logistics — projects don’t magically happen, they take hard work and commitment to come to fruition,” MacAulay says.
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While some tourist boards, brands and hotels pay her to create content, MacAulay says she only partners with those she feels happy promoting.
“I have been approached by a number of tourism related operators, however, I am extremely protective of my personal brand and the trust my followers have in me — so I turn down a lot of requests for this reason.”
MacAulay claims that there has to be “an alignment in quality and aesthetic” for her to work with a brand, adding: “I don’t want my account to be all about the hotels I stay at.”
The jet-setter is discreet about how much she earns per Instagram post, saying “It really depends on the company and size of the output or commitment,” and as she hasn’t yet completed a year of travel blogging, the annual income is unclear.
In photos MacAulay leads a charmed life, but she claims there can be personal challenges too. “Finding a good balance between shooting content and enjoying the moment can be hard sometimes,” she says. “It’s important for us to have non-shoot days so we can maintain a level of creativity and feel energized and fresh for the days we are up shooting at 5 a.m.”
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For anyone hoping to follow in her footsteps, her advice is to “go with the flow, be adventurous and say yes to everything.”
“You never know the experience you may have or the people you will meet. Above all, stay true to yourself — you are uniquely you and that’s your point of difference.”
This story originally appeared on The Sun. Read more from The Sun here.